About Us

Our goal is to improve the way public health works. 

Sentient Innovation was formed by Jorge Montoya, Noah Bardach, and Aaron Plant in 2013. Coming from a large public health department and experiencing the limitations of legacy case management systems, we came together to develop CHAMP, a system that uses innovative web technology to improve the way we capture and use client data from HIV/STD testing to linkage. 

	Jorge A. Montoya, PhD (CEO) Combining extensive government sector, commercial, and academic experience, Jorge Montoya specializes in planning and evaluating public health programs. With over 22 years in the public health arena, Jorge has developed outreach programs for HIV/STD testing and prevention and innovative internet-based programs including a county wide, free home STI test kit for women. During his tenure in the Los Angeles County Department of Public Health, Jorge worked on several programs that required the development and use of web-based systems to capture and tabulate client data. As CEO at Sentient Innovation, Jorge manages day-to-day operations, provides CHAMP trainings, and assists clients in setting up their CHAMP account.
	Noah Arthur Bardach, PhD (CTO) Noah Bardach has over 2 decades of experience working in the fields of healthcare informatics, functional graphic design and web engineering. During a 12-year career at Philips Healthcare, Noah designed and developed life and mission-critical applications that are used extensively in the healthcare enterprise, including the Philips Picture Archive Communication System (PACS) and the Healthcare Informatics Customer Portal. For the last 10 years, he has overseen the development of CHAMP into a unparalleled public health web application. Noah holds a PhD in art history and critical theory, specializing in visual propaganda analysis.
	Matt Clark (VP of Sales) Matt Clark has over 30 years of experience working with clients across the Americas and EMEA regions in various senior leadership roles at companies like HP, IBM, and Cisco as well as a handful of startups. He is focused on growing the number of happy CHAMP users.
	Aaron Plant (Public Health Advisor) Aaron Plant has worked in public health and technology for over 25 years. After getting his BA from UC Berkeley in 1998, he began working at UC San Francisco as a website producer for the award-winning website, HIV InSite. From there, he moved between the private and non-profit sectors, working as a website project manager for health websites like WebMD and nonprofit organizations like GMHC. After receiving his Master’s in Public Health from UCLA in 2003, Aaron worked for seven years at the Los Angeles County Department of Public Health STD Program. Aaron's team launched community-wide STD testing social marketing campaigns, including I Know, Check Yourself, and Stop the Sores. He helped develop the I Know free home STD testing program (the first program in the nation to include both test ordering and results online) and helped to set up the program in four other counties. His team also developed a video-based online support system for men newly diagnosed with HIV and established an internet partner notification program for L.A. County